ALLEN IVERSON X VIOLA: THE '96

Here at High Rise we are always skeptical when coming across celebrity strains. This industry is no stranger to seeing dying stars slap their name on a jar. Shop C-list names to investors, white label some flower and unleash the press releases. We've tried them all and in most cases we are not impressed. However, there are some brands that do it right by bringing in true cannabis enthusiast celebs and bringing the great genetics . Viola is an example of one of these brands. Owned by NBA veteran Al Harrington, Viola has become a staple in the cannabis community. Operating in California, Colorado, Michigan, Oklahoma, Washington and Oregon, Harrington along with his team of deep rooted cannabis professionals has successfully done what many brands have set out to accomplish. To add to these multi-state operations, the new collab with cultural icon Allen Iverson is sure to create a buzz in the streets.

Iverson, who's list of accolades are amongst the best, from Hall of Famer to Olympian, he was everyone's favorite player's, favorite player. Iverson set fashion trends in the streets and won over NBA fans with his heart on the court. The strain named the '96 signifies the year Iverson was drafted into the NBA. The strain is a cross between Grape Stomper and Secret Kush Mints and has notes of grape candy with the mint hitting on the back end. At first glance the nugs look nice, dense with hits of purple and a noticeable amount of trichomes shining. Definitely worth breaking down and throwing into a paper. After a few rips of the joint we could taste the grape and mint coming through as the ash burned white. The smoke remained smooth throughout the session and left us pleased with our first '96 experience.

This was our first time trying Viola product and we weren't let down. We have seen Al and his team around CA events for years and appreciate the energy and time they put into the community. The community is blessed to have an advocate that has been helping break down boundaries for years. Al's reach and ability to get cannabis consumers of Allen Iverson's stature will surely help normalize the plant and create cannabis prison reform awareness. It may not be exactly Iverson's nickname "The Answer", but it's one more step in bettering the future of cannabis.

High Rise TV is owned and operated by the Cannabis industries leading marketing agency High Rise. High Rise TV is the leading cannabis media platform and network, High Rise TV produces original cannabis content on a daily basis with the leading cannabis influencers and personalities. High Rise TV provides coverage, news, reviews and insights on all the newest cannabis products, stores, news and events in the industry. High Rise TV is known for making some of the most viral cannabis content and videos and has the largest database of original content. High Rise TV and High Rise Cannabis Marketing Agency has a portfolio of the biggest cannabis brands and cannabis influencers in the space. High Rise Cannabis Marketing Agency helps cannabis brands with social media, influencer relations, content creation, consulting, design, branding and overall navigation and help in the cannabis industry. High Rise TV has produced original cannabis shows including 2 Girls, 1 Bong, High As Fuck, Weekly Drops, and Fuck Goin On?!

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