Bape selling knock offs of their own sh*t?
Welcome back to another riveting episode of the Highrise Podcast! Hosts Erin and Derek dive into a plethora of intriguing topics, from upcoming adventures in Mendocino to industry insights and viral content strategies. Let's delve into the latest happenings and updates from the Highrise crew.
Mendocino Adventures and International Content
Erin and Derek kick off the episode discussing their upcoming trip to Mendocino for the Mendo Trans Bay event. The team is gearing up for their first adventure in the woods, planning to get lost and see what happens. Alongside this, Bruno will be shooting content in Germany for a potential Highrise episode. The goal is to create a mini travel vlog, adding a new character to Highrise TV and expanding their international content.
Viral Success with Alexis Nicole
The conversation shifts to a recent viral success story involving Alexis Nicole, a content creator in the cannabis space. A video shot with her for Quickies amassed an impressive 2.1 million views. The secret? A simple yet clever five to seven-second reel filmed on an iPhone with engaging text. Alexis's ability to curate and produce content that resonates with her audience highlights the importance of authenticity in social media strategies.
The Art of Influencer Campaigns
Erin and Derek emphasize the value of letting influencers dictate their content. Brands often want to control every aspect of a campaign, but influencers know their audience best. By allowing influencers to create organically, the content performs better, and audiences are more likely to engage and support the product. This approach is a no-brainer for successful influencer marketing.
Mystery Explosions in LA
In a random yet fascinating side note, Derek shares a peculiar experience of hearing loud explosions at three or four in the morning in Los Angeles. Despite extensive research and Reddit threads, the source remains a mystery. Speculations range from fireworks to more nefarious activities, adding an element of intrigue to the everyday urban life.
Supreme's Unique Marketing Strategy
Supreme, known for its limited drops and unique items, recently released a custom Supreme slushie machine. This move exemplifies their outside-the-box thinking and ability to generate buzz. From bricks to punching bags, Supreme's strategy revolves around creating limited, unique items that capture attention and drive conversation.
The Bape Counterfeit Revelation
The discussion takes a turn to the streetwear brand Bape. Allegedly, the owner of Bape was producing counterfeit versions of his own products through a separate factory. This revelation, shared by Ben Baller on a podcast, sheds light on the lengths some brands go to control both the official and counterfeit markets.
Creative Business Strategies
Erin and Derek explore various creative business strategies, such as the Hundreds' early days. They leveraged consignment deals and created artificial demand by having friends call stores asking for their products. Another strategy discussed involves buying back products from big box stores to create an illusion of high demand, leading to larger orders and eventual market penetration.
Industry Challenges and Litigation
Staying at the top isn't easy, as illustrated by the frequent lawsuits faced by companies like Stiiizy. Marketing towards teenagers and navigating different state laws are just a few of the challenges in the cannabis industry. Similarly, the vape industry sees constant patent battles, with companies suing each other over various device components.
Raw's Public Offering Strategy
Raw's announcement of going public, but only allowing fans and customers to invest, is a novel approach. By engaging their core audience, they hope to create a sense of ownership and loyalty among their consumers. This strategy aligns with modern marketing trends, where building a community around a brand is paramount.
The Impact of Social Media on Mental Health
Erin and Derek candidly discuss the overload of information and its impact on mental health. The constant barrage of content on social media can be overwhelming, leading to a sense of burnout. They highlight the importance of balance and finding ways to manage the influx of information for better mental well-being.
Embracing Technology and AI
The integration of AI into everyday life, such as Apple's incorporation of Chat GPT 4.0, is another hot topic. While technology offers numerous benefits, it also raises concerns about privacy and security. Elon Musk's stance on banning Apple products at Tesla due to AI integration underscores the potential risks involved.
Conclusion
The Highrise Podcast continues to offer a blend of entertainment, industry insights, and thought-provoking discussions. From adventurous plans in Mendocino to innovative business strategies and the impact of technology, Aaron and Derek keep their audience engaged and informed. As they prepare for their next adventures, fans can look forward to more exciting content and updates from the Highrise crew.
If you enjoyed this episode, be sure to check out more videos on the Highrise Podcast channel and stay tuned for upcoming guest appearances and new topics!
