Breaking Down Epic Ad Campaigns From The Past!
The latest episode of the High-Rise Podcast, hosted by Derek and Erin, takes listeners on a journey through various adventures and insightful discussions. Joined by Josh and Jackson, the team delves into their recent travels, creative marketing strategies, and the psychological intricacies of branding.
Adventures in Capri Land
Derek, Erin, Josh, and Jackson kick off the episode by recounting their recent trip to Capri Land. The journey began with a cruise up to the land of the squirrels, where they were hosted by Justin Capri of Canac Craft ABX OG. The team rented a luxurious RV, which became their home for a few nights. Erin shares the excitement of having a master bedroom, a big bed, a TV, and a fully-equipped kitchen. The simplicity of amenities like a shower and towels left them in awe, highlighting how small comforts can feel extraordinary during travel.
The Enchanting Gateway Mendo
Their destination, the Gateway Mendo, left a lasting impression. Described as an epic property, the venue boasted string lights, a 50-foot whale carving, and a variety of wooden animal sculptures. Jackson elaborates on the whale carving, a redwood transformed into a smooth, shaped whale, which exuded a unique energy. The property’s history and the trippy art installations added to the magical ambiance. From alien paintings to artwork made from roach clippings and acid tabs, the creative environment was nothing short of extraordinary.
A Visit to Area 101
From Gateway Mendo, the team traveled to Area 101, the birthplace of the Emerald Cup. This venue, rich in history, featured posters from previous Emerald Cups and paintings of notable figures, including Tim Blake, the founder of the Emerald Cup. One standout piece depicted aliens landing and gifting weed plants to Tim, symbolizing the mystical and celebratory nature of the event. The walls of Area 101 seemed to hold countless stories, contributing to the venue's captivating atmosphere.
The Trans Bay Challenge and Future Events
The podcast also covers the Trans Bay Challenge, a smaller event held in the woods, complete with barbecuing, trampolining, and brand interactions. Jackson's impressive trampoline tricks, including double gainers and barrel rolls, provided entertainment and highlights from the event. The team’s excitement for upcoming events, particularly the next Trans Bay Challenge in San Diego, is palpable. Scheduled for early August, the San Diego event promises a dope venue and engaging activities.
Insights on Creative Marketing
Transitioning from their adventures, the hosts dive into a discussion on creative marketing strategies. They reflect on memorable Jack in the Box commercials from the late 1990s, appreciating their edgy yet clever approach. These commercials managed to be both funny and thought-provoking, walking the fine line of edginess without crossing into inappropriate territory. The hosts commend Jack in the Box for its late-night stoner humor and marketing genius.
Coors Light’s Viral Campaign
The conversation shifts to a recent Coors Light campaign involving a limited edition can. When Shohei Ohtani hit a home run, causing a pixel in the Coors Light logo to go out, the brand seized the moment. They created a special edition can with a black spot, commemorating the viral moment. This quick-thinking and execution allowed Coors Light to tap into the virality and engage sports fans in a unique way. The campaign’s success, despite the challenges of navigating decisions in a large corporation, highlights the power of timely and creative marketing.
The Psychology of Perception in Marketing
The hosts delve into the psychology of perception in marketing, emphasizing how perception often trumps reality. Erin shares personal anecdotes about driving a Mercedes and how it changed others' perceptions, despite minimal actual changes in lifestyle. This insight extends to their business experiences, where positioning and marketing played crucial roles. For instance, they discuss how their brand Hat Beast appeared more prominent than it was, leading to a lucrative contract with Forever 21.
The Power of Editing and Image
The power of editing and image is a recurring theme. The hosts recount experiences from their time at a shared mansion, where visitors’ perceptions varied based on what they believed about the ownership. This psychological experiment revealed how people’s behavior shifted when they realized the hosts owned the mansion. The anecdote underscores the impact of image and perception in personal and business interactions.
Leveraging Digital Tools for Content Creation
The podcast concludes with a discussion on leveraging digital tools for content creation. Erin shares his enthusiasm for creative tools and templates available online. From AI-powered design generators to stock photo libraries, these resources enable users to create professional content quickly and affordably. The team highlights a chat GPT plugin that generates custom Ikea-style instructional designs, demonstrating the potential for creative and engaging content.
Automation and Engagement
The hosts also explore the potential of automation in capturing and engaging audiences. They discuss how brands can utilize automated responses to enhance customer interactions. By encouraging followers to comment specific keywords, brands can trigger automated replies with discounts, tutorials, or other valuable content. This strategy, when implemented at scale, can significantly increase customer engagement and conversions.
Conclusion
The episode wraps up with a call to action, inviting listeners to comment and engage with the podcast. The hosts express their commitment to providing valuable insights and tools to their audience, promising to continue sharing their knowledge and experiences.
Overall, this episode of the High-Rise Podcast offers a rich blend of travel adventures, marketing insights, and practical tips for leveraging digital tools. The hosts' engaging storytelling and practical advice make it a must-listen for anyone interested in the intersection of lifestyle and marketing.
