HALL OF FLOWERS 2021, PALM SPRINGS, CA

IF YOU’VE BEEN IN THE INDUSTRY LONG ENOUGH, YOU KNOW DAMN WELL THAT CANNABIS TRADE SHOWS COME WITH A CERTAIN STIGMA. WE WON’T ELABORATE BUT WE ARE SURE YOU’VE HEARD STORIES IF NOT HAD FIRST HAND EXPERIENCES. SHOWS OFTEN TIMES GET HIGH JACKED BY INDIVIDUALS OR GROUPS WHO FORGET A GOLDEN RULE WHEN IT COMES TO CANNABIS. CANNABIS COMES WITH CULTURE. CULTURE CAN NOT BE FAKED, CULTURE CAN NOT BE BOUGHT. ANY COMMUNITY WITH CULTURE KNOWS THIS WELL AND HAS EXPERIENCED CULTURE VULTURES. WHETHER ITS MUSIC, FASHION, SKATEBOARDING OR ART THERE ARE ALWAYS BUSINESSMEN LURKING IN THE DARK CORNERS TRYING TO CAPITALIZE OFF OF THE PEOPLE BUILDING THESE CULTURES. 

OUR FRIENDS AT GREEN STREET AGENCY, COMING FROM THE MUSIC INDUSTRY, HAVE A DEEP UNDERSTANDING OF CULTURE. GREEN STREET PARTNERED UP WITH AARON LEVANT OF THE AGENDA (STREETWEAR/SKATE/FASHION) TRADE SHOWS TO BRING A NEW LOOK TO THE CANNABIS B2B EVENT SPACE. WITH THEIR COMBINED KNOWLEDGE OF FASHION AND MUSIC, THESE TWO TEAMS HAVE MANAGED TO CREATE THE MOST WELL RECOGNIZED BUSINESS TO BUSINESS SHOW IN CANNABIS. IN ONLY FIVE EVENTS, HALL OF FLOWERS HAS BROUGHT THE MOST WELL KNOWN AND UP AND COMING BRANDS UNDER ONE ROOF FOR DISPENSARY BUYER TO CHECK OUT THEIR CURRENT PRODUCTS. 

THE SHOW, USUALLY TAKING PLACE IN SANTA ROSA, CA, WAS BROUGHT SOUTH FOR THE FIRST TIME. HUNDREDS OF CANNABIS BRAND BOOTHS LINED THE OLD BURLINGTON COAT FACTORY FLOOR IN CATHEDRAL CITY, JUST MINUTES AWAY FROM PALM SPRINGS. THE AISLES WE’RE FILLED WITH CALIFORNIA’S MOST POWERFUL PLAYERS, EXECUTIVES, SALES REPS AND THOUGHT LEADERS. WITH THE MOST CREDIBLE CANNABIS PROFESSIONALS IN EACH FIELD CONNECTING, THE BUILDING WAS LIKE MYCELIUM AS INFORMATION PASSED FROM PERSON. HERE IS WHERE SEEDS ARE PLANTED AND ROOTS DIG INTO THE SOIL AS COLLABS AND CONNECTIONS ARE MADE FOR THE NEXT YEAR. 

HALL OF FLOWERS ALWAYS SEEMS LIKE A GIANT FAMILY GATHERING. HANDSHAKES AND HUGS BEING THROWN OUT EVERYWHERE YOU LOOK. BEING ONLY 2 HOURS OUT FROM LOS ANGELES BROUGHT OUT A LOT OF NEW HALL OF FLOWERS FACES. FACES WE ARE USING TO SEEING IN THE LA COMMUNITY, SEEING THEIR WIDE EYES AT IN THE DESERT WAS MAGICAL. IF YOU ARE IN THE INDUSTRY OR ARE JUST A PASSIONATE CANNABIS CONSUMER WE HIGHLY RECOMMEND CHECKING OUT HALL OF FLOWERS, IT’S WHERE THE FUTURE OF CANNABIS IS BEING CULTIVATED IN REAL TIME.